Datrose
Established in 1976, Datrose is a business process automation company and staffing agency. As the first marketing hire, I elevated the company’s digital presence through marketing strategy, product marketing, branding, advertising, and design for the company’s suite of products and services.
A B2B audience.
Corporations
Customer Pain Points: Lack diversity in the workforce, have high costs associated with manual records management and invoice processing, can’t find the right talent to hire
Datrose Value Proposition: AP Automation services lower costs, streamlines operations, and increases productivity; Salute and Recruit program retains qualified and diverse candidates
Universities
Customer Pain Points: High labor costs associated with mailroom employees, limited hours and long lines frustrate students
Datrose Value Proposition: Smart lockers reduce labor costs with lower headcount, eliminate wait times and long lines, provide more convenience and security for students, and enhance the student experience
Retailers
Customer Pain Points: Losing in-store traffic to online shopping, high costs from fulfilling e-commerce orders, lowered employee productivity
Datrose Value Proposition: Smart lockers reduce workload for customer service, increase productivity, encourage in-store traffic, and provide more opportunities for up-selling
Advertising
Capabilities Statements
A new layout for documents used in business development meetings.
Trade Show Exhibit
A professional “wrap” design for the company’s Smary Lockers booth targeting corporations, universities, residential communities, and retailers.
Sales Decks
The sales deck was created and used for sit-down meetings with potential clients.
Press Releases
By building a list of and maintaining a strong relationship with various media contacts, Datrose gained awareness, legitimacy, and most notably, referrals. Press release topics included employer recognitions, awards, and partnerships—enhancing the brand’s public perception and expanding audience reach.
Ad Copy and Design
for corporate, collegiate, and retail Smart Lockers.
Salute and Recruit Program
The marketing plan for a Veteran employment program was built around the program's purpose—connecting transitioning and established military service members and spouses with employers. By titling the program Salute and Recruit, the program's purpose is known to the audience before learning the details of the program—details that are further portrayed in the crafted mission statement shown below.
“As a company built by a U.S. Air Force Veteran, we value the leadership, focus, and discipline that our nation’s heroes bring to the civilian workforce. With our Veteran program, our mission is to connect transitioning and established military service members and spouses with employers that are seeking the highly skilled and talented Veteran candidates our nation has to offer.”
Program Highlights
Branding
Starting with market research, branding the program included creating a formal program name and mission statement, along with content creation, web design, collateral, and social media efforts.
Website Mockups
Collaborating with Veteran coworkers, I learned more about what the program was meant accomplish and designed mockup landing pages based off of their insights. The mockups were then passed off to the web team to bring to life.
Digital Media
All LinkedIn posts were meant to lead people to the program's page on the Datrose website. The posts were crafted to have both a personal touch and appeal to Veterans and employers.
