Foundry
Established in 2019, Foundry is a digital asset infrastructure company focused on empowering a decentralized financial future. I collaborated with in-house marketers and stakeholders to drive the company’s content and product marketing strategies.
Thought Leadership
As the blog owner, I wrote articles, edited stakeholder submissions, and promoted content across various channels. In collaboration with GTM teams, the blog was a key part of launching new products and features, enhancing Foundry’s customer engagement and positioning as a leading fintech company.
Foundry’s Medium account had a 150% increase in views in 2024 and 2.2K views for the highest-performing article.
All blogs were published to Medium, included in product newsletters, shared on social media, and linked on the website.
Product Marketing + Sales Enablement
Collaborating with marketing and sales teams, I empowered successful product launches as a strategist, writer, and designer.
Foundry Donate: section on the website, social posts for partnerships, PR, and customer communications.
Foundry Site Operations: webpage design with SEO, blog editing, pitch decks, sales assets, and social media.
Foundry Hardware: multi-page website design with SEO, blog writing and editing, video storyboarding, social posts, installation guides, and sales assets.
Partner Content Series
In collaboration with an industry partner, I co-authored and co-branded blogs and social media posts to educate and engage audiences from both the blockchain and energy industries.
Brand Overhaul
After close collaboration with a marketing agency, the company found itself with a website that didn’t meet its goals. I identified the problems, developed solutions, pulled in the necessary players, rebuilt the website in WordPress, and documented content update processes for seamless product launches and content updates.
Data-Driven Content
Created as educational resources and product assets for business development, I connected with technical experts and researched industry data to develop informative documentation. PDFs were used on business development calls, meetings with policymakers, and housed on the website for available download.
Voter Campaign
In collaboration with the VP of Public Policy, I collected reputable industry data and launched a “Crypto Voter Stat of the Week” series on social media. Every week, social media posts reiterated the importance and perceptions of traditional finance and crypto as a solution. Every post linked back to a downloadable resource on the company website.
